Art Direction, Customer Experience & Event Branding
The Denver Center for the Performing Arts’ 38th annual Saturday Night Alive netted a record $1.15 million on March 3, 2018. The fundraiser was created to benefit DCPA’s extensive theatre education programs, which serves more than 106,000 students of all ages each year. The evening’s entertainment included a performance of Hamilton which sold out in record time, just one week. While more than 800 guests enjoyed the full evening, another 200 joined the festivities at the show and after-party.
I art directed and lead the design production of 33 event collateral components. I helped to improve the customer experience through strategic placement of signage and timing for digital signage.
